Why the Surge in Men’s Plastic Surgery?

Our culture values both youth and beauty. Although this is true for women, it is also true for men. This had led to a surge in men’s plastic surgery over the last five years.

Many prominent plastic surgeons now focus an area of their practice on men and men’s plastic surgery needs. What was once a woman’s domain is now shared. The most recent American Society of Aesthetic Plastic Surgery (ASAPS) statistics show that between 1997 and 2012, men’s procedures have increased 106%.

What are men hoping to achieve through surgery? Like women, they want to look good. However, many are simply trying to stay competitive when it comes to employment. Because our culture values youth and beauty, men that exhibit these attributes find themselves advancing in their careers over those that do not. Success in the workplace seems to be the biggest driving force for men getting plastic surgery.

The most common procedures for men currently include:

  • The removal of fat, also known as liposuction
  • A nose job, also known as rhinoplasty
  • Eyelids
  • The removal of breast tissue, also known as gynescomastia
  • Ear shaping

Many plastic surgeons that focus on men’s procedures market them based on the idea that good looks will help them be more competitive in their careers. This has led to the identification of four types of men that look to have surgery.

  1. Model – This man typically wants to augment his jawline and give himself some abs. This is done through liposuction, as well as jaw, pectoral, and gluteal implants. Even an “average” man can look like the cover of GQ magazine with these procedures.
  2. Body Builder – This man wants a similar look to the model but wants more a more muscular look. They want a big chest and big glutes, as well as the removal of any fat.
  3. CEO – This man is usually a career type that is doing well in his field but wants to continue looking young and confident. This typically consists of a necklift and eyelift along with jawline recontouring. Sometimes, these men also get liposuction.
  4. Dad Athlete – This man looked good when he was in college but has let himself go with a bit of weight gain and lack of activity. This typically consists of liposuction, jawline recontouring, and an eyelift.

Here are some common procedures, what they typically cost, and how long it takes to recover:

Jaw Augmentation: This requires the surgeon to inject Juvederm, a hyaluronic acid, into the jaw area. The intent is to make the jaw appear more angular and give the man a “strong jaw or chin.” Recovery time is less than 24 hours and the cost is between $2,300 and $3,800.

Cheekbone Augmentation: Once again, Juvederm is injected, but this time into the facial structure to give cheeks more definition. Recovery time is less than 24 hours, and the cost is between $2,300 and $3,800.

Liposuction: The most common liposuction procedure for men takes fat away from the abdomen. The purpose is to give more definition to the abs. With liposuction, the patient will have to take antibiotics, wear compression garments, and may have drainage tubes.  Recovery time is about 2 days, but strenuous activity needs to be avoided for a month, and the cost is between $2,700 and $5,000.

Pec Enhancement: Models and body builders, those who need their physical appearance to be buff, typically ask for pec enhancements. The patient will be put under general anesthesia. The implant will be placed through a small incision under the arm. Recovery time is four to six weeks, and the cost is $6,500 to $8,000.

Gluteal Enhancement: This can be done by transferring fat to the glutes from liposuction, or through the use of implants. Recovery time is four to six weeks, and the cost is between $7,500 and $10,000.

Gynescomastia: Although common for body builder type men, this surgery is for any man that has extra fat around the breast area. This is done through liposuction or removing excess tissue. The recovery time is two to three days, and the cost is between $1,500 and $5,000.

Neck Lift: This surgery removes loose skin or fat to help define the jaw. If a man has jowls, a neck lift will remove them. The incisions are made behind the ears. Through this incision, muscles are tightened and fat is removed. Recovery time is five to seven days, and the cost is $6,000 to $11,000.

Lower and Upper Eye Lift (Blepharoplasty): This surgery gets rid of puffy or droopy eyes causing men to look more awake. Small incisions will be made in the crease of the eyelid. Recovery time is five to seven days, and the cost is between $4,500 and $8,000.

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